What is Direct Response Television (DRTV)?
Wikipedia defines Direct Response TV as any television adverting that asks consumers to respond directly to the company. This response is usually either by calling a toll-free number, sending message, or by visiting a web site. This is a form of direct response marketing. There are two types direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an informercial from 1984 until "informercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount of media time may be purchased in lengths less than 30 minutes but more than 2 minutes. five minutes is the most commonly available time of these lengths.
What is DRTV Music?
Basically, DRTV music is the music used in DRTV productions. The overall purpose of DRTV music is to enhance the story behind the product being presented. The music should be composed and synced with the visuals to create the highest impact o n the listener with the eventual goal of motivating a response. The ultimate objective is to present the product brand optimally so customers see the benefit of the product, clearly understand how it will improve their life, and, hence, desire to purchase. The DRTV music behind a production can 'make or break' this objective causing the resulting sales of the product to increase or decrease.
Depending on what production spots need, DRTV music can sound similar to corporate and commercial advertising music. However, there are significant differences as the overall goal is to drive customer response to act immediately by calling, texting, and/or vising a website to purchase the product brand. Our composers know how to achieve this effectively by composing music that influences the lister's emotions which motivate direct response to the informercial.
We Are Your DRTV Specialists! What Makes Epic Music LA Unique?
Epic Music LA is the go-to industry leader when it comes to composing music for DRTV Productions. With years of experience creating music for biggest infomercial brands, our EPIC team has cultivated a refined acumen for producing exceptional music for DRTV. From small brand to the massive celebrity-driven international brands, our DRTV specialist team knows how to create content that breaths fresh life into DRTV productions. This fresh life injected into a DRTV infomercial production results in vibrant branding for our values clients that will elevate their customer impact an lift sales.
Our DRTV specialist team follows a tightly focused 3 steps process
- Scoring original music to capture the desired brand-identity with purpose-driven, distinct personality
- Customizing music to drive direct response impact boosting customers engagement for increased product sales
- Creatively Harmonizing the right music styles aligned and branded coherently across production segments / spots (i.e. open, close, sad / reflective / happy progression in testimonials, celebrity or expert intros, disclaimers, CTAs, etc.)