What is Direct Response Television (DRTV)?
Wikipedia defines
Direct Response TV as any television adverting that asks consumers to respond
directly to the company. This response is usually either by calling a toll-free
number, sending message, or by visiting a web site. This is a form of direct
response marketing. There are two types direct response television, short form,
and long form. Short form is any DRTV commercial that is two minutes or less in
length. Long form direct response is any television commercial longer than two
minutes. This was the accepted term for an informercial from 1984 until
"informercial" came into vogue in 1988. The most common time period
available for purchase as "long form" infomercial media is 28
minutes, 30 seconds in length. Long form is used for products that need to
educate the consumer to create awareness and typically have a higher price. A
relatively small amount of media time may be purchased in lengths less than 30
minutes but more than 2 minutes. five minutes is the most commonly available
time of these lengths.
What is DRTV Music?
Basically, DRTV
music is the music used in DRTV productions. The overall purpose of DRTV music
is to enhance the story behind the product being presented. The music should be
composed and synced with the visuals to create the highest impact o n the
listener with the eventual goal of motivating a response. The ultimate
objective is to present the product brand optimally so customers see the
benefit of the product, clearly understand how it will improve their life, and,
hence, desire to purchase. The DRTV music behind a production can 'make or break'
this objective causing the resulting sales of the product to increase or
decrease.
Depending on what
production spots need, DRTV music can sound similar to corporate and commercial
advertising music.
However, there are significant differences as the overall goal is to drive
customer response to act immediately by calling, texting, and/or vising a
website to purchase the product brand. Our composers know how to achieve this
effectively by composing music that influences the lister's emotions which
motivate direct response to the informercial.
We Are Your DRTV Specialists! What Makes Epic Music LA Unique?
Epic Music LA is the go-to
industry leader when it comes to composing music for DRTV Productions. With
years of experience creating music for biggest infomercial brands, our EPIC team has cultivated a refined
acumen for producing exceptional music for DRTV. From small brand to the
massive celebrity-driven international brands, our DRTV specialist team knows
how to create content that breaths fresh life into DRTV productions. This fresh
life injected into a DRTV infomercial production results in vibrant branding
for our values clients that will elevate their customer impact an lift sales.
Our DRTV specialist team
follows a tightly focused 3 steps process
- Scoring original music
to capture the desired brand-identity with purpose-driven, distinct
personality
- Customizing music to
drive direct response impact boosting customers engagement for increased
product sales
- Creatively
Harmonizing the right music styles
aligned and branded coherently across production segments / spots (i.e.
open, close, sad / reflective / happy progression in testimonials,
celebrity or expert intros, disclaimers, CTAs, etc.)